AARP Says Brand-Name Drug Prices Up 8% in 2009
The Ethics Of Overseas Pediatric Clinical Trials
Posted in Health Care Marketing on 25 August 2010| Leave a Comment »
Posted in Cause Marketing, Ethics, Health Care Marketing, Promotions on 9 August 2010| 2 Comments »
No surprise to me read to read the WSJ report Charity Brawl: Nonprofits Aren’t So Generous When a Name’s at Stake, detailing how the Susan G. Komen Foundation is aggressively going after small disease charities who use the phrase “for the cure” and/or the color pink in their fundraising efforts and programming. The article includes details on other big box charities who engage in the same snarky practices, as this kind of uncharitable behavior is increasingly the norm. Here’s hoping that a dose of sunshine will not only lead to reform but serve to wake up the public to the realities of what’s really going on with the increasingly corporatized nonprofit sector.
Hat tip to Gary Schwitzer for his HealthNewsReview post Who owns pink ideas or cure slogans? Welcome to the Charity Brawl.
Posted in Health Care Marketing on 3 August 2010| Leave a Comment »
Here are just a few news items on the health front:
Make Way for MacPAC, the New Kid on Washington’s Health Policy Block
HHS: Insurers in Individual Market Need Not Enroll Kids All Year
Patients Seek To Break Patent On Genzyme Drug
FDA Advisory Panel Recommends End to Avastin for Advanced Breast Cancer